Company Profile

PGF has operated in the Australasian market for nearly 75 years. It is one of the most established distributors in the market place servicing over 1400 accounts throughout Australia, New Zealand and the Pacific Islands. PGF has also re-established a strong presence in the European market with the recent appointment of a distributor based in The Netherlands.

While the company’s core business has been focused on its own golf equipment, PGF has represented a number of sporting equipment and brands such as Ben Hogan, RAM, IZOD Apparel, Robertson & Wilson, Dexter shoes, Bancroft tennis racquets and more recently Aureus and Sun-Ice Apparel. PGF has clearly demonstrated its ability to service the sporting industry it’s 74 years of operation.

In November of 2001, PGF International and New Zealand became wholly owned subsidiaries of Precision Golf Forging Ltd. With this change of ownership comes a great deal of expertise in all sporting fields, through which greatly experienced directors, existing and new and staff have been placed in key strategic areas.

Combining this experience and value in human resource, company heritage, a strong brand equity and consumer awareness, PGF is positioned to dominate their current markets and dictate further International growth and performance.

Location

PGF has recently moved to a new International Head Office and National Distribution Centre in Sydney’s West. After many years in Alexandria in Sydney, this brand new state-of-the-art facility in Glendenning offers the warehousing size and servicing platform required for the company as it continues to grow. A smaller satellite warehouse is located in Perth, Western Australia to offer faster delivery and servicing to this market.

The company’s New Zealand operation has a Head Office and Distribution Centre in Christchurch servicing both the North and South Islands.

Products

Products are all proprietary branded utilising core brand trademarks including PGF, Status, Optima and developed in-house. PGF uses many global vendors to produce these. The product range covers entry level golf clubs through to mid price points, golf bags, golf balls, putters, accessories, buggies, apparel and footwear.

Retail and Distribution

This is the company’s core business with all it’s products flowing through to retail channel. PGF have key personnel in both Australia and New Zealand with many years experience and an active involvement with golf buying groups, retailers, and major sporting retail chains, in particular Leading Edge, On Course National, Drummond Golf, House of Golf, Golf Works, Rebel Sports, Amart Allsports, K-Mart, Big W and AFL Stores.

Staff Structure

PGF operates a network of regional sales staff, reporting via a National Sales Manager through to General Management. In all, the Company has 20 highly experienced industry Sales Representatives throughout Australasia. All product design, development, supply chain management, merchandising and promotion is driven from the Sydney Head Office.